Love it or hate it, social media has completely changed the way businesses and organizations look at their marketing techniques – and that’s no different for campground owners.
Social media has undeniably been beneficial to both campground owners and its prospective campers. Serving as a year-round outlet for campers to interact not only with each other, but with the camp itself, it serves as a reliable and credible source. Outlets such as Facebook, Twitter and Instagram have readily available information for seasonal campers. This quick and easy access to valuable information helps people to answer their questions and investigate more easily in the campground itself.
This interactive connection between the camp and campers is one that loyal consumers, and new prospective campers will consider when looking to book their next camping trip. People like to see what other people are up to, what they like and what they don’t like. Comments, likes, reviews and photos posted by camper’s act as their own testimonials to future campers.
When people who visit these campgrounds share their personal experiences from their favorite New York State campgrounds, other prospective campers can now easily see what these places have to offer. With the ability to share locations and participate in the use of major hash tags, campers can be interactive with one another and see which campgrounds offer what, including activities, amenities and more.
Generally speaking, people like to see visuals. Whether it be picture or video, people are more interested in seeing experiences as opposed to reading or hearing about them. Again, through searching these locations or hash tags, campground photos and videos can show up and people will be able to virtually experience campgrounds for themselves. Whenever people ‘check in’ or ‘tag’ your campground, campers are seamlessly doing the marketing part on their own.
As with most things on the Internet, social media offers both the good and the bad. But campsites and campers alike have definitely seen and experienced the advantages that it serves.